New Look for L'Oreal?

Posts: 3942 Location: USA

New Look for L’Oreal?

Drugstore beauty brand, L’Oreal, may start “introducing lower-priced items” to shoppers.
In addition to implementing a hiring freeze and laying out a more innovative and
aggressive business agenda, L’Oreal is in the process of separating itself from the mid
priced market in order to do well in the coming years. And that could mean cheaper
makeup for us. Until we see precisely what “lower-priced” means, though, we’ll hold our
breath.

We love many of the makeup retailer’s products, so here’s hoping that L’Oreal’s
makeover will translate into more affordable lip stick, eyeliner, etc.

With its ambitious plan for 2009, is L’Oreal losing the battle (it’s been underperforming
of late) but winning the war?
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Hmmmmm

Rolling Eyes

Posts: 8

theses news products from loreal really look good...I am happy that they do a cheaper part of the brand

Posts: 3

I think this looks really fashionable and something thats not obvious to see what it is. I guess they did a good job.

With the economy today, you have to entice people a lot. Wink

Posts: 9

I like it! Smile

Posts: 16799

Cool..but they should replace Evangelista with other models!!! Evil or Very Mad